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Marketing strategy determinants of export performance: A meta-analysis
(2002)
Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...
Advances in global marketing: A research anthology
(Springer, 2017)
Research into exporting: Theoretical, methodological, and empirical insights
(SAGE Publications Inc., 2009)
Research into exporting: Theoretical, methodological, and empirical insights
(Sage Publications, 2008)
International Marketing Research: A State-of-the-Art Review and the Way Forward
(Springer International Publishing, 2018)
The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of ...
Socially responsible international business: review, synthesis, and directions
(Edward Elgar Publishing, 2019)