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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
(2019)
Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can ...
Reading the TED Talk Genre: Contradictions and Pedagogical Pleasures in Spreading Ideas About Management
(2019)
Technology, Entertainment, Design (TED) talks have become a powerful way of communicating management ideas to global audiences. This raises questions about how management educators should engage with TED talks. We use ...
Robust Dual Dynamic Programming
(2019)
Multistage robust optimization problems, where the decision maker can dynamically react to consecutively observed realizations of the uncertain problem parameters, pose formidable theoretical and computational challenges. ...
The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy
(2019)
The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a ...
Binary decision rules for multistage adaptive mixed-integer optimization
(2018)
Decision rules provide a flexible toolbox for solving computationally demanding, multistage adaptive optimization problems. There is a plethora of real-valued decision rules that are highly scalable and achieve good quality ...
Strategy and virtue: Developing strategy-as-practice through virtue ethics
(2018)
Strategy-as-practice research has usefully built on earlier strategy process research by taking into account the social embeddedness of strategy making. While such an approach has generated valuable insights, it has curiously ...
Integrated dynamic models for hedging international portfolio risks
(2020)
We develop scenario-based stochastic programming models for hedging the risks of international portfolios using options. The models provide increasing level of integration in managing market and foreign exchange (FX) risks. ...