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An empirical investigation of the antecedents and performance outcomes of export innovativeness
(2017)
The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance ...
Information control, role perceptions, and work outcomes of boundary-spanning frontline managers
(2012)
Previous research demonstrates the destructive consequences of role stress for the work outcomes of employees occupying boundary-spanning positions. Most studies examine the behavior and performance of industrial salespeople. ...
Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
(2012)
This study develops and empirically tests a model that links alternative strategic orientations with firm performance, through the mediating effect of marketing capabilities. The influence of environmental forces and ...
Factors influencing the degree of international pricing strategy standardization of multinational corporations
(2001)
In response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. ...
Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research
(2003)
Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering ...
How management control and job-related characteristics influence the performance of export sales managers
(2007)
Despite the plethora of studies examining the influence of behavior-based sales management control on salesperson characteristics and performance, limited empirical evidence exists with respect to its relevance and importance ...