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Now showing items 31-36 of 36
Strategic export marketing: Achieving success in a harsh environment
(John Wiley and Sons, 2010)
Research into exporting: Theoretical, methodological, and empirical insights
(Sage Publications, 2008)
Review of Research on CSR in International Marketing: 1993-2013
(Springer, 2016)
Although Corporate Social Responsibility (CSR) has been an issue of major concern for marketers for more than half a century, less attention has been paid to its international marketing dimensions. However, there is a ...
International Marketing Research: A State-of-the-Art Review and the Way Forward
(Springer International Publishing, 2018)
The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of ...
Socially responsible international business: review, synthesis, and directions
(Edward Elgar Publishing, 2019)