Now showing items 1-10 of 36
Assessing performance outcomes in marketing
Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
Export market expansion strategy: Differences between market concentration and market spreading
In light of certain important gaps observed in the export marketing literature, a study was conducted to investigate the presence of significant differences in the profile and behaviour between the two generic export market ...
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
International supplier selection: The relevance of import dependence
In drawing attention to certain important gaps in the importing literature, the paper reports on a systematic investigation of international supplier selection criteria of UK distributor firms trading with US exporting ...
Marketing strategy determinants of export performance: A meta-analysis
Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...